SFMA Alliance

Cultural Capital. Global Impact.

Cultural Capital.
Global Impact.

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About

Vision

To leverage the global influence of Sports, Fashion, Music, and the Arts through a shared platform of sports and entertainment leaders, investment management firms, foundations, and family offices

Vision

To leverage the global influence of Sports, Fashion, Music, and the Arts through a shared platform of sports and entertainment leaders, investment management firms, foundations, and family offices

Vision

To leverage the global influence of Sports, Fashion, Music, and the Arts through a shared platform of sports and entertainment leaders, investment management firms, foundations, and family offices

Vision

To leverage the global influence of Sports, Fashion, Music, and the Arts through a shared platform of sports and entertainment leaders, investment management firms, foundations, and family offices

Mission

To support aligned programs and causes that inspire innovative minds from untapped communities and build pathways to economic mobility through a purpose driven human experience.

Mission

To support aligned programs and causes that inspire innovative minds from untapped communities and build pathways to economic mobility through a purpose driven human experience.

Mission

To support aligned programs and causes that inspire innovative minds from untapped communities and build pathways to economic mobility through a purpose driven human experience.

Mission

To support aligned programs and causes that inspire innovative minds from untapped communities and build pathways to economic mobility through a purpose driven human experience.

Strategy

By mobilizing a trusted network of athletes, artists, and institutions, we activate initiatives that expand access to education, employment, and entrepreneurship to empower the next generation of leaders.

Strategy

The Alliance

Partner Initiatives

At SFMA Alliance, true success is defined by transformed lives and reimagined systems. Through culture-driven programs and strategic public-private partnerships, we unlock opportunity for communities everywhere.

Career & Economic Pathways

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50,000 individuals trained in creative industry and sports-related workforce development programs

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$20M+ in new scholarships, microgrants, and paid internships for emerging talent from underrepresented communities

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1,000 youth entrepreneurs supported through business incubators, mentorship, and capital access

Youth Empowerment

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1 Million+ youth engaged nationally in sports, fashion, music, and arts programs

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1600+ Students, 59 School and community sites, 105 mentors, 17 artistic disciplines taught

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30+ mini-pitches constructed in underserved communities, providing 1M+ hours of safe play annually

Cultural Influence & Visibility

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200M+ cumulative social media reach through aligned campaigns with athletes, artists, and influencers

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EAC-led activations, content, and convenings that elevate cultural capital, spark national conversations, and create unforgettable media moments.

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A dynamic activation that introduces new families to soccer while empowering them with essential health and wellness resources.

Public-Private Investment in Communities

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Mobilize public-private investment to support mission-aligned grassroots nonprofits and community-based organizations, fueling local solutions and unlocking long-term impact at the grassroots level.

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Activating 16+ cities through World Cup Tour stops that leverage public-private investment, blending world-class entertainment with transformative community revitalization.

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Partnering with premier brands and institutions, to scale sustainable infrastructure and deliver long-term community investment.

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Executive Advisory Council

Advisory Council

Executive Advisory Council

Our EAC is a collective of cross-industry changemakers united by purpose and unparalleled in cultural capital. The world-renowned brands and institutions with which they have been affiliated reflect the depth, influence, and reach of our Alliance.