Cultural Capital. Global Impact.

Cultural Capital.
Global Impact.

About

About

About

Vision

To leverage the global influence of Sports, Fashion, Music, and the Arts through a shared platform of sports and entertainment leaders, investment management firms, foundations, and family offices

Vision

To leverage the global influence of Sports, Fashion, Music, and the Arts through a shared platform of sports and entertainment leaders, investment management firms, foundations, and family offices

Vision

To leverage the global influence of Sports, Fashion, Music, and the Arts through a shared platform of sports and entertainment leaders, investment management firms, foundations, and family offices

Vision

To leverage the global influence of Sports, Fashion, Music, and the Arts through a shared platform of sports and entertainment leaders, investment management firms, foundations, and family offices

Mission

To support aligned programs and causes that inspire innovative minds from untapped communities and build pathways to economic mobility through a purpose driven human experience.

Mission

To support aligned programs and causes that inspire innovative minds from untapped communities and build pathways to economic mobility through a purpose driven human experience.

Mission

To support aligned programs and causes that inspire innovative minds from untapped communities and build pathways to economic mobility through a purpose driven human experience.

Mission

To support aligned programs and causes that inspire innovative minds from untapped communities and build pathways to economic mobility through a purpose driven human experience.

Strategy

By mobilizing a trusted network of athletes, artists, and institutions, we activate initiatives that expand access to education, employment, and entrepreneurship to empower the next generation of leaders.

Strategy

By mobilizing a trusted network of athletes, artists, and institutions, we activate initiatives that expand access to education, employment, and entrepreneurship to empower the next generation of leaders.

Strategy

By mobilizing a trusted network of athletes, artists, and institutions, we activate initiatives that expand access to education, employment, and entrepreneurship to empower the next generation of leaders.

Strategy

By mobilizing a trusted network of athletes, artists, and institutions, we activate initiatives that expand access to education, employment, and entrepreneurship to empower the next generation of leaders.

The Alliance

The Alliance

The Alliance

Partner Initiatives

Partner Initiatives

Partner Initiatives

At SFMA Alliance, true success is defined by transformed lives and reimagined systems. Through culture-driven programs and strategic public-private partnerships, we unlock opportunity for communities everywhere.

At SFMA Alliance, true success is defined by transformed lives and reimagined systems. Through culture-driven programs and strategic public-private partnerships, we unlock opportunity for communities everywhere.

Career & Economic Pathways
Career & Economic Pathways

50,000 individuals trained in creative industry and sports-related workforce development programs

$20M+ in new scholarships, microgrants, and paid internships for emerging talent from underrepresented communities

1,000 youth entrepreneurs supported through business incubators, mentorship, and capital access

Youth Empowerment
Youth Empowerment

1 Million+ youth engaged nationally in sports, fashion, music, and arts programs

1600+ Students, 59 School and community sites, 105 mentors, 17 artistic disciplines taught

30+ mini-pitches constructed in underserved communities, providing 1M+ hours of safe play annually

Cultural Influence & Visibility
Cultural Influence & Visibility

200M+ cumulative social media reach through aligned campaigns with athletes, artists, and influencers

EAC-led activations, content, and convenings that elevate cultural capital, spark national conversations, and create unforgettable media moments.

A dynamic activation that introduces new families to soccer while empowering them with essential health and wellness resources.

Public-Private Investment in Communities
Public-Private Investment in Communities

Mobilize public-private investment to support mission-aligned grassroots nonprofits and community-based organizations, fueling local solutions and unlocking long-term impact at the grassroots level.

Mobilize public-private investment to support mission-aligned grassroots nonprofits and community-based organizations, fueling local solutions and unlocking long-term impact at the grassroots level.

Activating 16+ cities through World Cup Tour stops that leverage public-private investment, blending world-class entertainment with transformative community revitalization.

Partnering with premier brands and institutions, to scale sustainable infrastructure and deliver long-term community investment.

Man Side View
a blurry image of a building in the dark
a blurry image of a building in the dark

Executive Advisory Council

Executive Advisory Council

Advisory Council

Executive Advisory Council

Our EAC is a collective of cross-industry changemakers united by purpose and unparalleled in cultural capital. The world-renowned brands and institutions with which they have been affiliated reflect the depth, influence, and reach of our Alliance.

Our EAC is a collective of cross-industry changemakers united by purpose and unparalleled in cultural capital. The world-renowned brands and institutions with which they have been affiliated reflect the depth, influence, and reach of our Alliance.

Our EAC is a collective of cross-industry changemakers united by purpose and unparalleled in cultural capital. The world-renowned brands and institutions with which they have been affiliated reflect the depth, influence, and reach of our Alliance.

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Woman In The Water
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Woman In The Glass Way
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World Cup Tour

Exclusive curated experiences blending Sports, Fashion, Music, and Arts celebrating local talent, global culture, and authentic community connection leading up to and during the 2026 FIFA World Cup.

World Cup Tour

Exclusive curated experiences blending Sports, Fashion, Music, and Arts celebrating local talent, global culture, and authentic community connection leading up to and during the 2026 FIFA World Cup.

Woman In The Water
Woman In The Water
Car
Car
Spary Bottle
Spary Bottle
Woman In The Glass Way
Woman In The Glass Way
Blue Space
Blue Space
Man Wearing Black Coat
Man Wearing Black Coat
WIne Bottle
WIne Bottle

World Cup Tour

Exclusive curated experiences blending Sports, Fashion, Music, and Arts celebrating local talent, global culture, and authentic community connection leading up to and during the 2026 FIFA World Cup.

World Cup Tour

Exclusive curated experiences blending Sports, Fashion, Music, and Arts celebrating local talent, global culture, and authentic community connection leading up to and during the 2026 FIFA World Cup.

Contact

Contact

Contact

info@sfmaalliance.org

info@sfmaalliance.org

info@sfmaalliance.org

info@sfmaalliance.org

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Stay Connected

info@sfmaalliance.org

SFMA Alliance is a registered 501(c)(3) nonprofit, providing tax-deductible opportunities for aligned partners and donors

Man Wearing Sunglasses
Logo

Stay Connected

info@sfmaalliance.org

SFMA Alliance is a registered 501(c)(3) nonprofit, providing tax-deductible opportunities

for aligned partners and donors

Man Wearing Sunglasses
Logo

Stay Connected

info@sfmaalliance.org

SFMA Alliance is a registered 501(c)(3) nonprofit, providing

tax-deductible opportunities for aligned partners and donors

Man Wearing Sunglasses
Logo

Stay Connected

info@sfmaalliance.org

SFMA Alliance is a registered 501(c)(3) nonprofit, providing tax-deductible opportunities for aligned partners and donors